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Can Disney lead children to health food? Borat Vs. Kazakhstan Can Disney lead children to health food?
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Can Disney lead children to health food?
 
 With watching Disney cartoon character over the last 50 year, everyone at some point living in the United State will want one or another of their toy. For example: Even if I, a boy, doesn't like Winnie the Pooh, my sister is a big fan of Winnie the Pooh. Therefore, I will order that food or meal for her. In the end Disney can make an impact on the choices we make. 
Peter Chan, Student, Golden Gate University - June 30, 2006
 
 I very much doubt this initiative will lead to more children eating fruit and vegetables on a regular, prolonged basis. But that's not really the point of it... It's just a piece of CSR for Disney. I don't think it's at odds with their brand values, nor does it contradict them. You can push bananas and hotdogs at the same time - it's a balanced diet. When will the media learn that it's not black and white? It's about balance and choice, and Disney are taking care to make sure they are seen to be offering options.

Fairly shameless piece of branding, but not inconsistent. 

Anonymous - July 3, 2006
 
 Is Disney championing the crusade for healthier kids or simply seizing upon a new licensing platform? If the former, then they must demonstrate a broader long-term commitment to the cause and this must go beyond a sticky label on a banana. 
Max Spiegelberg, Consultant - July 3, 2006
 
 Did Popeye lead people to spinach...of course Disney could lead kids to good food. But what the interesting issue here is in fact the distancing of Disney from MacDonald's after a decade of association. This should be a major concern for MacDonld's image managers. If their image had been in better shape, then there wouldn't be this shift, is my take on the situation. Healthy food and MacDonalds just don't come together in the same wholesome image as kids and Disney even though both giants are in the same market. Actually, I have never associated Disney's image with food either. My take on the whole situation is that it's really a values alignment issue. Disney has always been a wholesome family brand. This is something that MacDonld's no longer enjoys from the public perception of its food. MacDonald's is just not wholesome enough for Disney.  
Monika Evers, CEO, Evers Image Architects - July 3, 2006
 
 Sure they can. The individual characters owned by Disney are brands unto themselves and are each a unique visual trigger for a collection of values, personality traits and experiences. As long as the connection between the character and the product is a good fit, I can’t see why a Disney character won’t add value to the product in the eyes of consumers. 
Rob Hodgson, Art Director, MBF Australia - July 3, 2006
 
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